Lucy Kimbell (UK) is a Senior Associate. She is a designer, researcher and educator. Kimbell brings to The Policy Lab knowledge, skills and experience of approaches to innovation based on understanding the practices of end users and other stakeholders in a service ecology and using these to shape design and action. For over 15 years she has lead teams designing services in commercial and public sector organisations. This is complemented by academic research in service innovation and design management, including five years on the faculty at Said Business School, University of Oxford where she continues to teach on the MBA. Lucy also works part-time at TaylorHaig, a boutique consultancy helping organizations improve and innovate to better serve people and places. Her keynote addresses include the Service Design Network conference (2010), Design Management Institute (2010), and Ethnographic Praxis in Industry Conference (2008). Her work has been shown internationally including in the interdisciplinary exhibition Making Things Public at ZKM Karlsruhe, Germany (2005). Lucy originally studied engineering design and appropriate technology at the University of Warwick, later took a masters in digital media design at Middlesex University, and is completing doctoral work on design theory at the University of Lancaster.